TuAvocado
Reactive service

Taking it down starts with proving it

Someone published your product, your content or your brand on a channel you do not control. What we do is lock down the evidence with its date, prepare the notice to the channel where it is published and follow it until it answers, with the case file in your hands at every step.

Every notice is drafted and reviewed by a lawyer at the firm before it goes out. There is nothing here that sends itself and no template fired off in bulk.

How it works

From the find to the closed file

Three steps, and the first one is not writing to anybody: it is putting on record what is published before it changes or disappears.

  1. Step 1 of 3. We lock down the evidence

    We keep what was published together with its link, its date and the channel it sits on, in a form that can be looked at again six months from now. It is the first step because what is published gets edited and deleted, and after that it is gone.

    Deliverable: dated evidence file

  2. Step 2 of 3. We prepare and send the notice

    A lawyer at the firm drafts the communication to the channel where it is published —host, marketplace, app store or social network—, identifying what is yours and what is being flagged, and sends it through whatever route that channel has in place.

    Deliverable: notice sent and its receipt

  3. Step 3 of 3. We follow up and hand you everything

    We record what each channel answered, what came down and what is still up, and hand it to you together with the file. If the content shows up again, the case reopens on the same material.

    Deliverable: per-channel outcome report

What this service covers

The four fronts of anti-piracy

Two of the four we handle separately and you can read them in detail; the other two are this service. None of them is hired blind: we look at your case first.

  1. Deliverable 1 of 4. Continuous monitoring

    We regularly check the Industrial Property Gazette (SIC), domain registries and app stores, and alert you when something close to yours shows up. It sits inside the monitoring plan.

  2. Deliverable 2 of 4. Oppositions before the SIC

    When a sign that looks like yours is published, a lawyer at the firm prepares and files the opposition. It is quoted case by case.

  3. Deliverable 3 of 4. Takedowns and content removal

    Notices to hosts, marketplaces, app stores and social networks, with the evidence file attached and follow-up on every answer. This is what we walk through step by step in this service, and it is quoted case by case.

  4. Deliverable 4 of 4. Unfair competition actions

    Some copies are not solved by taking a file down. When the case touches your customers, your reputation or the business’s confidential information, a lawyer at the firm studies it and tells you which routes exist before anything moves.

What can be asked of a channel, and on what grounds

[ PENDING — legal text to be drafted ]

What you are reading here is what we do. What a channel is required to do when it receives a notice is something a lawyer explains to you, with your case in front of them.

Radical transparency

What has a price and what is quoted case by case

The only thing with a fixed price is the monitoring plan. Content takedowns and oppositions depend on how many channels have to be notified and on what each of them answers.

Monitoring plan · monthly subscription$180.000Unverified
Estimated monthly totalUnverified$180.000

The monthly fee covers monitoring. Content takedowns, oppositions and unfair competition actions are quoted case by case: they depend on how many channels have to be notified and on what each of them answers.

Preliminary figures: the principal attorney reviews them before they are published as final.

The commercial argument

The damage is measured in days, not in pesos

That is why monitoring is sold as a subscription and not case by case: by the time someone writes to us, the problem almost never started that day.

  1. Moment 1 of 4. 0–1daysUnverified

    Monitoring on

    The alert goes out as soon as the publication shows up in the source we watch, and there is still room to decide what to do.

  2. Moment 2 of 4.

    The window to oppose

    [ PENDING — legal text to be drafted ]

  3. Moment 3 of 4. 6–10monthsUnverified

    The registration is decided

    [ PENDING — legal text to be drafted ]

  4. Moment 4 of 4.

    The problem becomes yours

    [ PENDING — legal text to be drafted ]

Timelines

How long each part takes, and what the firm does not decide

The alert and the notice run on our own clock. What each channel answers, and how fast, is not ours to decide; and anything that depends on a regulation is confirmed by a lawyer.

How long the alert takes from the moment the signal shows upEstimated by the firm
0–1daysUnverified

It is the monitoring timeline, which is where most of the cases we handle come from.

How long the firm takes to send the noticeEstimated by the firm
to be definedUnverified

Counted from the moment the evidence file is complete, not from the find.

The window to oppose a published signSet by the regulation

[ PENDING — legal text to be drafted ]

Frequently asked

What people ask us most

About monitoring and defense

General information about how our services work. This is not a legal opinion and does not replace advice from a lawyer on your specific case.

4 questions on this topicThey open in the support panel, without leaving this page.

See the questions

Is your question missing?

The sooner the evidence is locked down, the better

Send us the link to what you found. The first step is documenting it with its date; everything else is decided with the case in front of us.