Analyze your data risk
We audit your website against Law 1581 and tell you how exposed you are to a sanction from the SIC.
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Register and defend your trademark before the SIC (Colombia’s Superintendence of Industry and Commerce), with no meetings and fees itemized down to the last peso.
Last year more than 2,000 companies came under the Superintendence’s scrutiny. None of them saw it coming.
Direct filing before the SIC with official-fee simulation and validation of trademarks, slogans, and trade secrets.
With a single filing you can protect your trademark in 130 countries.
Each service reuses the data from the one before it: you never type the same thing twice. Start for free and move forward only when it suits you.


We audit your website against Law 1581 and tell you how exposed you are to a sanction from the SIC.
We cross-check WIPO’s worldwide database with AI under Andean Decision 486, before you spend on a filing that will be refused.
We file your trademark before the Superintendence, with a lawyer reviewing the case file before the robot submits it.
Professional consulting with me: we organize your portfolio, decide which classes to file in first, and how to defend your sign against third parties.
Tell us who you are and we’ll show you only the services that apply to you. A different catalog for each.
Pick the service you need.
We detect your site’s visible legal gaps under Law 1581 (Colombia’s data protection law) before the SIC (Colombia’s Superintendence of Industry and Commerce) does.
Fill in the form on the left to display the real-time risk analysis.
The whole funnel happens inside the device: form, payment, WIPO results and fee assessment. Zero navigation away from the landing, zero drop-off.
Intro · viability · screen 1 of 5
To find out if your trademark can be registered:
Complete the form on this device. We cross-check WIPO's global database against the criteria of Andean Decision 486.
Review: [ $50.000 COP ]

Corporate advisory, non-disclosure agreements, and trademarks registered with the SIC.
Copyright for artists, photographers, independent designers, and fashion brands.
Protection for SaaS algorithms, international contracts, and Law 1581 data processing.

Fifteen minutes with a senior lawyer, free of charge and with no strings attached. You leave with a diagnosis and a plan, not a quote.
Choose where you would like to start.
Fifteen minutes over a video call with the team.
Thirty minutes over a video call for your brand strategy.
Demo: the calendar is not connected to a real one yet. Confirming does not book anything.
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In the meantime, message us on WhatsAppThese questions change with the part of the site you are on.
General information about how our services work. This is not a legal opinion and does not replace advice from a lawyer on your specific case.
About TuAvocado
We work on two fronts: protecting trademarks before the SIC (Colombia’s Superintendence of Industry and Commerce) and compliance with Law 1581, Colombia’s data protection law. Part of the process is automated, but a lawyer reviews the case file before anything is filed.
No. The tools on this site are diagnostics and drafts: they organize the information and tell you where you stand. The legal decision and the signature on the filing come from a lawyer.
You don’t. The services on this page are hired and followed from the site, and when a case calls for a conversation, we set up a video call.
If your website worries you, start with the data risk analysis, which is free. If it is your business name, start with the trademark viability check. And if you would rather talk first, book a call.
About the services
No. Each service works on its own. What does happen is that if you move from one to the next, we reuse what you already wrote instead of asking for it again.
It depends on what keeps you up at night: the risk analysis looks at your website under Law 1581; the viability check looks at whether your trademark can be registered before you spend on filing it; the registration files it with the SIC; and the strategy consulting is for when there is already a portfolio to organize.
You get it in writing: what will be done and what is still needed from you. Nothing is filed until a lawyer has reviewed the case file.
Yes, and it is the sensible thing to do if you have doubts. Book a video call or message us on WhatsApp from this panel’s menu; neither commits you to hiring anything.
Three, and the selector on the left picks which one you are seeing: whether your trademark can be registered, how it gets filed, and the strategy session with a lawyer. They can be walked in order or separately, just like the real services. What ties them together is that whatever you type in one is reused in the next.
Because that is where one service ends and another begins. The diagnostic answers whether your trademark can be registered; from that answer on, what follows is registering it, which is a separate service with its own case file. The selector moves with you so you can see where you are, not because you have hired anything.
A search for your trademark in WIPO’s database — including signs that sound or are spelled alike —, a reading of those findings under Decision 486, and a report with the outcome, sent to the email you leave. What it does not include is the lawyer’s signed recommendation on what to file and how: that comes with the full report. What the review costs is on its card, in the services section of this page.
It is the set of trademarks a business already owns or uses: the main name, the ones for its lines or products, the logos, and sometimes variants registered years ago that nobody has looked at since. Sorting it out means seeing what is protected, what is being used without protection, and what is redundant. That is the starting point of the strategy session.
About the online services
Because the filings that help an SME, a creative, and a developer are not the same. It only filters what you see on screen: it does not sign you up and does not commit you to anything.
Pick the closest one and write to us. The three catalogs are a starting point to orient you, not a closed list of what we do.
The site always separates which part is an official SIC fee and which part is our own fees, so you know what you pay and to whom. The figures in the demo are for reference and are confirmed by the lawyer before anything is filed.
No. What gets automated is the repetitive part: filling forms, cross-checking databases, calculating fees. Where judgment is needed — what can be registered, how to answer an opposition — a lawyer steps in.
The charge is processed by a payment gateway, and the card details are typed there, in its own environment, not on our screen. In the device demo you can see it at a glance: the card boxes are drawn, and there is nothing to type into. Which gateway is in use is stated on the payment screen itself.
PSE is the button that takes you to your own bank to authorize the payment from your account; with a card, the charge runs through the card network instead. The payment screen offers several means and the gateway processes all of them, not us.
Liquidating means working out exactly how much has to be paid, and under which headings, before paying it. In a trademark registration that means separating the official fee charged by the SIC — which depends on how many classes you apply for and on the scale that applies — from the firm’s own fees. The fee statement is the breakdown; payment comes afterwards.
Because the official fees come from a resolution we are still confirming, and for one of them the public sources do not agree with each other. Rather than show you a number dressed up as final, the screen says what it is: a breakdown so you can see how the total is put together. What is actually charged is confirmed by the lawyer before anything is filed.
When the filing is actually costed out, with the classes and the scale already confirmed by the lawyer before filing. Until then the total is there to give you a sense of scale and to show which part is an official fee and which part is the firm’s fee — not as a quote.
Because the SIC charges per class: the first one has a price and each additional class adds to it. That is not our pricing, it is the official table. How many and which ones to file in is a strategic decision confirmed by the lawyer, because each class protects different things.
They are reductions of the official fee that the SIC itself grants to applicants who meet certain conditions, almost always tied to having received training or guidance in industrial property. The calculator lets you pick only one because whether two of those reductions can be added together is a legal question that is not settled today, and stacking them without an answer would mean making the price up.
A certificate: the one for the program, when every stage was completed, or the one for the guidance received, which has to be issued before the application is filed. They are issued by the same body that provides the training, and each option in the calculator says where to get it. Whether that certificate works for the filing is checked by the lawyer, before filing.
CIGEPI is the SIC’s own industrial-property training center, and its online program is free. The CATI centers are technology and innovation support centers spread across the country, hosted at universities and chambers of commerce, where you get specialized guidance. Both show up in the calculator because the certificate they issue is what the office asks for in order to grant a fee reduction.
What the screen itself lists: the senior lawyer’s review of the complete case file, the robot that files it and stores the receipt, and the shared folder where everything is kept. They are shown apart from the official fee on purpose — that one goes to the State and is not up to us — so you can see which part pays for the filing and which part pays for the work.
In the name of the owner shown in the case file, and to the email registered there; that is why those details are asked for early on and are worth checking before you pay. Invoicing is electronic, so it arrives by email rather than on paper.
About the risk analysis
Yes: no sign-up and no card. It is the front door to the rest of the services, which is exactly why we want you to walk through it without friction.
What can be seen from outside your site under Law 1581: whether you ask for authorization to process data, whether you publish and link your data processing policy, whether your forms travel securely, and whether there is any trace of registration in Colombia’s National Database Registry (RNBD).
No. What you see on the page is an automated diagnostic with sample data, not a legal opinion. The real report cites the evidence found on your site and is reviewed by a lawyer before delivery.
We do not store your information without your express authorization, and any processing follows Law 1581 and our Data Processing Policy.
About trademark registration
No. Some signs cannot be registered by law, and others clash with earlier trademarks owned by third parties. Checking that before filing is exactly what the viability consultation is for.
No. The tool cross-checks WIPO’s worldwide database and organizes the findings under Andean Decision 486, which is search work. The conclusion is signed by a lawyer.
Trademarks are registered for specific goods or services, grouped into classes. Which ones to file in first is a strategic decision, and it depends on what you do today and what you plan to do next.
Timelines are set by the SIC and are not up to us. The estimated term is published on the service card, in the services section of this same page.
No. It is a demo with stand-in data: the company, the trademark “Usertaste01”, the email, and the numbers on screen are there so you can walk the whole flow without signing up and without paying. Nothing you touch there creates a case file or sends anything to the SIC. What is real is the journey: the steps, their order, and who takes part in each one are the ones the service uses.
A short form opens inside the same device: the name you want to protect, what type of sign it is, and what you sell, in your own words. With that, the tool cross-checks WIPO’s database and organizes what it finds under Decision 486. You never leave this page, and the first step is only the form: payment comes later, in its own step.
WIPO is the World Intellectual Property Organization, and its database brings together trademarks registered and applied for in many countries: it is where you look to see whether someone already uses something close to yours. Andean Decision 486 is the industrial-property rule in force in Colombia, and it is the one that says what can be registered and when two signs are too much alike. The search provides the findings; Decision 486 is the criterion they are read with.
It depends on what you want to protect. If it is the words — the name itself, independent of any typeface — it is a word mark; if it is only a drawing or a symbol, figurative; if the name and the graphic always travel together, combined; and if what sets it apart is the shape of the product or its packaging, three-dimensional, which is the “3D” box. Each option protects different things, so the choice is confirmed with the lawyer before filing.
The tool proposes it from what you describe selling, which is why you see it flagged on screen as an AI assignment. The lawyer is the one who confirms it before filing: what ends up protected depends on the class, and that decision is not left to a model.
The screen confirms the payment and sums up what was recorded: the trademark, the type of sign, the class, and the payment reference. The viability report goes to the email registered with the payment — the confirmation screen shows you which one. That reference is ours — it belongs to the payment — and it is not a case-file number with the SIC: the diagnostic files nothing.
No. The diagnostic is a prior study: it looks at how exposed your trademark is before you spend on filing it. Registering it with the SIC is a separate service, with its own case file, a signed power of attorney, and a lawyer’s review before anything is submitted. The reference you see on the confirmation is ours — it belongs to the payment for the diagnostic — and it is not a SIC case-file number.
The first step is what you type into the form: your trademark, the type of sign, and what you sell. The advanced search is the work done with that — cross-checking WIPO’s database not only for an identical name, but for the ones that sound or are spelled alike within the classes that matter to you. That is why it is a separate step, and it starts once the diagnostic is paid for.
It is an overall reading of what the search turned up: which similar signs appeared and how close they are to your trademark and to what you sell. It tells you how much work lies ahead; it does not pass or fail anything, and there is no figure above or below which something becomes allowed. A lawyer is the one who interprets the result and signs it.
When a trademark application is published, a third party who believes it is too close to their own can file a written objection asking that it not be granted: that is an opposition. It is decided by the SIC, not by whoever files it. That is why the service watches the Industrial Property Gazette and lets you know if something that touches your filing shows up.
Because the similarity that matters is not only in the letters. Two trademarks can be spelled differently and sound almost the same out loud, and that is enough for someone to mix them up — which is exactly what the rule looks at. That is why the list includes phonetic results and grades how close they are: they are the ones an examiner or a third party could point to.
It is the territory that part of the search looks at: Colombia, Bolivia, Ecuador, and Peru, the countries that share Decision 486. It is narrowed that way because those are the registrations a Colombian examiner and rights holders in the region have closest at hand to object with. It is the scope of the search, not of any protection: where a trademark ends up protected depends on where it is registered, and that is settled at filing.
The part behind the lock is the lawyer’s recommendation: what is worth filing and how to present it to lower the risk of someone opposing it, signed by the firm’s lead attorney. It is not hidden as a design trick and the tool does not write it — it is professional judgment, and that is why it comes with the full report, which is a separate service from the diagnostic. What each one costs is in the services section of this same page.
It is not a discount of ours: they are two different fee scales set by the SIC, and the calculator shows them side by side so you can follow the breakdown. Which one applies depends on how the company is classified, not on what gets ticked on screen; that is why the scale is confirmed with the lawyer before filing, along with the rest of the case file.
It is the Superintendence of Industry and Commerce, the authority that keeps Colombia’s trademark register. It receives the application, charges the official fee, checks whether the sign can be registered, publishes it so a third party can oppose, and in the end grants or refuses the registration. We prepare and submit the case file; it is the one that decides.
Filing means formally submitting the application to the SIC so that it gets a date and a number: from that moment there is a case file and the process starts running. Everything before that — the diagnostic, the calculator, the documents — is preparation. That is why the site keeps saying “before filing”: it is the line between what can still be adjusted and what is already in the office’s hands.
The case file opens, and with it the three steps of the registration: uploading the documents and signing the power of attorney, reviewing the fee statement and paying, and waiting for the lawyer’s review before the robot files. Whatever you already typed in the diagnostic arrives pre-filled, so the first step starts half done rather than blank.
It is a video call with the firm’s lead attorney, not with a salesperson. You go over the trademark portfolio you already have, sort out what is worth protecting first, and you leave with a class-by-class filing plan. If you then want to register something from that plan, it goes through the registration service, with its own case file.
A special power of attorney lets the lawyer carry out that specific filing on your behalf before the SIC: submitting the application, responding to what the office asks for, and receiving its notices. It is tied to that matter alone: it gives no access to your money and does not cover other procedures. The full text is read before signing — what appears blurred behind the box in the demo is only a sample, and any stroke you draw there stays in your browser.
Because what gets registered is the representation of the sign, and that image has to look clean and cut out over any background. A JPG does not keep transparency: it drags along a background rectangle that is not part of your trademark, and when it is enlarged the dirty edges of compression show up. That is why the system flags that file: the SIC may object to the representation of the sign. An original with a transparent background avoids that risk.
It is the document a company uses to prove that it exists and who can sign on its behalf. It is issued by the Chamber of Commerce where the company is registered, and you download it from their website, almost always as a PDF. If you are registering the trademark in your own name, as an individual, you do not need it: your ID document is enough there.
Three things: the owner’s ID document and RUT, the logo in good quality if your trademark has a graphic part, and the Chamber of Commerce certificate when the applicant is a company. On top of that, you sign the power of attorney that lets the lawyer submit the filing. If something is missing you can still start: nothing is filed until the case file is complete and reviewed.
The RUT is Colombia’s Single Tax Registry, the document the tax authority uses to identify a person or a company. In the case file it does two things: it identifies the owner with the same number they already use before the State, and it lets the invoice for the process be issued to the right name. It is not requested to review your taxes; what each piece of data is used for is set out in the data-processing policy.
The name or company name, the ID or tax number, an address, and a contact phone. It is not extra paperwork: the application is filed in someone’s name, and those details are what ends up in the register as the trademark’s owner and what the office uses to send notices. That is why they are worth checking before signing the power of attorney, even when they arrive pre-filled from the previous step.
Because a box you draw in with your finger cannot be used with a keyboard, and someone navigating that way has to be able to sign too: typing the full name is the equivalent route. In the demo both are only the surface — the stroke stays in your browser, it is not sent anywhere, and it does not produce a valid power of attorney. The real one is issued inside the process, read in full before signing, and reviewed by the lawyer.
You are asked for it before filing, not after. The case file goes through the Control Desk and a lawyer checks that it is complete; if something is missing or unusable — a logo that cannot be used, an expired certificate — you are told and it gets fixed. That the demo lets you move on with an empty box is a demo thing: what does not happen is an incomplete case file reaching the SIC.
Three things, always in the same order: what happened in plain words, what you can do now, and what happens to your money. Below that comes the technical trace, which is the bit support needs if you have to write in. It is laid out that way on purpose — when something goes wrong, the error code is not the first thing you want to know.
It is a fingerprint of your case file’s contents, computed with SHA-256. The robot compares it right before filing and refuses to send if anything changed after the lawyer approved the file, or if that same fingerprint was already filed with the SIC. It is there for one thing only: so that nothing is filed twice, and nothing is filed in a version other than the one that was reviewed.
Because between your case file and the SIC there is a lawyer, and that wait is them. They check the coverage, the documents, and the power of attorney before the robot sends anything; until they approve it, the file stays at the Control Desk and the status says so on screen. It is the part of the process that is deliberately not automated: fixing a badly filed application is far more work than reviewing it beforehand.
Because it is the same name that status has internally, in the system that moves the process and in the database. It is shown next to the readable label so that, if you write or call, you and whoever helps you are talking about exactly the same point in the process. It is not a missed translation: statuses are deliberately left untranslated.
In two places that tell the same story from different angles: the shared folder, where the case file’s documents are stored as they appear, and the tracker, which shows which milestone the process is at. You do not have to ask in order to find out — when something moves, the document and the notice reach you.
It is a folder shared with you where everything about the process is kept, sorted by stage: the initial documents, the filing, and the follow-up afterwards. It is read-only because its contents have to match what was reviewed and submitted: if anyone could change a file there, it would stop being a faithful copy of the case file. To add something new, it is requested through the same channel we use to notify you.
The case-file number is the one the SIC assigns once the application has been filed; before that, what exists is an internal reference of ours — useful for talking to you, but not for looking anything up with the office. The tracker returns which milestone the process is at; the documents are in your shared folder. In the demo it only answers for its sample case files: tracking a real one starts when we file it.
It is the point every case file goes through before it is filed: a senior lawyer checks the coverage, the documents, and the power of attorney, and decides whether the process moves on or comes back to be corrected. The robot touches nothing that has not been approved there. It is the in-house name for the human review the site promises everywhere.
It is the SIC’s online system where industrial-property filings are submitted and looked up. That is where the robot files, where the fee receipt comes from, and where the case file is checked afterwards for movement. When the site says a filing went through, it means it went through there.
It is the official publication where the SIC makes trademark applications public. Publishing is a required step: it exists so that anyone who believes a new trademark clashes with theirs finds out and can oppose it. That is why following a case file means watching the Gazette and not just the status.
You do not have to keep watching. An automatic check queries the SIC’s system every night, and when a new milestone or an opposition shows up, the document lands in your folder and the notice reaches you by email. The tracker is there for when you want to look; the notice arrives whether you look or not.
That the SIC has asked for something before going on: it can be a clarification about the application, or notice of an opposition filed by a third party. The case does not fall apart, it is diverted — it steps off the straight path and goes through that stage. Meanwhile the follow-up works the same: if it shows up, you see it in the tracker and we tell you.
It is the last milestone of the journey: if nobody opposed and the SIC grants it, it issues the registration certificate, and that document lands in your folder like any other in the case file. From then on the trademark is yours as a right, with the term and scope stated on the certificate itself.
Because a returned case file is not a page error: it is a state of the process, and it is proof that the human review does something. The Control Desk exists precisely to stop what should not be filed; if you never saw a stopped case, that review would be decoration. That is why the tracker shows both: the one moving forward and the one that came back.
About who we work with
The three kinds of client in this section — SMEs, creatives, and developers — sum up who we work with most often. If you do not recognize yourself in any of them, write to us and we will take a look.
Yes. In Colombia the owner of a trademark can be an individual or a company, and the process before the SIC is the same in both cases.
Yes. A client’s information is covered by professional privilege: it is not published and it is not used as an example without their permission.
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